Let's see if you're committing
Random Acts of Marketing
in your business.
Do you have a marketing plan with a set of activities that are aligned to the sales you'd like to bring in, that you deliver regularly, with dates, budgets and resources set aside?
Totally terrified - I don't know where to start
Highly ambitious - I've got BIG plans
I was successful once - but not sure how to do it again
Pretty good - it works well for my business
Do you have a marketing plan with a set of activities that are aligned to the sales you'd like to bring in, that you deliver regularly, with dates, budgets and resources set aside?
So many ideas - but I don't finish any of them
It's so overwhelming - I sit there with a blank page
I have no idea what works - so I can't create the success again
It's a constant juggle - I do what I can while also running my business
It's OK for a while - but can't keep up the momentum
We start something - but our budget runs out
There's so many Marketers out there - who do I trust?
We do what we can - but we don't know what's bringing in the sales
Do you have a marketing plan with a set of activities that are aligned to the sales you'd like to bring in, that you deliver regularly, with dates, budgets and resources set aside?
Yes, this is mapped out and it informs my marketing activity
I have a vague idea but I'm not sure on the exact details
Not enough - I want to make as much as I can
I've got no idea - I just work hard and try my best
Do you have a marketing plan with a set of activities that are aligned to the sales you'd like to bring in, that you deliver regularly, with dates, budgets and resources set aside?
Yes, I could do this consitently every time
I might be able to do it OK sometimes
No, I'd panic as it isn't yet clear to me
I'd have a try and see what happens
Do you have a marketing plan with a set of activities that are aligned to the sales you'd like to bring in, that you deliver regularly, with dates, budgets and resources set aside?
Haven't got a clue - never thought about it
It's very clear
Anyone can buy from me - so I talk to everyone
It depends - it's better for some audiences than others
Do you have a marketing plan with a set of activities that are aligned to the sales you'd like to bring in, that you deliver regularly, with dates, budgets and resources set aside?
No - we just try what we hear on Diary of a CEO
To a degree - but we drop the ball if we are busy
I've thought about it, but never started it
It's hit and miss
It's all mapped out and we hit our targets every time
Which marketing activities have you tried in the past and how successful were they? Provide as much detail/context as you can about what did and didn't work and what you'd do differently next time. Consider your: - Social Media - Website - Google/Social ads - YouTube/Podcast - PR - Events & Networking - Email marketing - Print advertising
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Finally, if you think you are committing Random Acts of Marketing, have a think about how this is holding you back in your business. What impact is the lack of strategy and planning having on your ability to show up and win new clients?
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